Posted: 22 May 2017
Do your business travellers know their health and safety is your top priority?
Have you ever told your kids, “Because I told you so?” How well did that work for you? Would you ever say those words to an employee in your business travel programme? As much as you’d probably like to, I’m sure you can imagine the response you’d receive. While you would never utter those words out loud, have your actions spoken them? Many parenting books outline the importance of setting clear expectations and communicating in order to improve children’s behaviour. The same principles apply to changing business travellers’ behaviour. In order to convince rogue travellers to book through your business travel programme, you need to re-frame the conversation so travellers know their needs and safety are your number one priority. In preparation for International Health and Safety Work Day, we asked members of the Egencia Connect Advisory Board to share how they communicate the importance of safety to their business travellers. Here are some great ideas you may want to consider: Set Expectations As a travel manager, you’ve probably heard travellers questioning why they have to book through your company’s travel provider. To combat these questions, one Travel Manager created a presentation that she shares at group meetings across the company. The presentation opens with, “The reason we have a travel programme is to offer our employees a safe and efficient travel experience.” She continues with a full list of all of the reasons the company has a managed travel programme, once again pointing out that her top priority for the travel programme is “Safety and Security.” Communicate The travel managers of Egencia Connect use several ways to communicate the importance of traveller risk management. Beyond the importance of booking within the programme, they also emphasise steps business travellers can take to ensure their safety while on a work trip. One Travel Specialist creates an annually-updated brochure, titled “Resolve to Travel More Safely.” She offers safety tips for every stage of a business trip—from packing to flying to driving to taking public transportation. For example, she alerts her travellers to “Always carry an ID and emergency contact on your person.” Others share Traveller Safety Checklists company-wide and some communicate safety tips via a travel blog or Chatter account. Reiterate There’s a “Rule of Seven” that states a message must be heard at least seven times before a person will buy a product. Repetition is also key to changing traveller behaviour. One Travel and Expense Manager holds an annual travel fair. To emphasise the company’s travel risk policies, she hands out wallet-sized cards with the company’s insurance policy that travellers can carry with them at all times. Knowing visuals are often remembered more than words, she also shares a live stream demo of the company’s risk management tools on a huge plasma TV. Attendees can see where employees are in the world that day and the resources available to them in case of an emergency. Sharing is Caring Too often business travellers associate travel policy solely with cost savings. Now is the time to change that misconception. Download a list of traveller health and safety tips you can share with travellers today.