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5 car hire industry trends impacting today’s business travel

Five trends in the business travel car hire industry

4 min
Posted: 28 March 2023
Professional Male Walking To Hire Car With Luggage

If you’ve ever booked a car, you’ll know that it isn’t always a smooth journey. However, since 25% of car hire revenue is generated from corporate clients, car hire companies are now trying to increase their appeal to corporate travellers.

To remain competitive, they’re making sure they adapt to ever-changing trends to find ways to provide customers with the best possible service.

So, what’s in store for the car hire industry? Read on to learn about the five leading (and some very exciting) trends.

  1. Car hire companies prioritise convenience.

  2. Hire car companies are focusing on sustainability.

  3. It’s best to book early.

  4. New technology is improving the customer experience.

  5. Self-driving vehicles are gaining popularity.

1. Car hire companies prioritise convenience

With the rise of new mobility options—like peer-to-peer car sharing such as Turo and Getaround—car hire companies now have a lot more competition. Not to mention the popularity of Lyft and Uber as a convenient rideshare option for business trips.

Subscription-based car hire services are also a growing trend and offer flexible ways to hire cars. Rather than endure the monotony of going to a car hire office or queuing at a kiosk, customers can now sign up for a service and choose from a wide selection of vehicles delivered to their location.

Thanks to a rising demand for car hire options from corporate travel programmes, services such as airport transfers and flexible rates will become more widely available in the future.

2. Hire car companies are focusing on sustainability

As the demand for more sustainable travel increases, car hire companies are making the switch to electric, hybrid and other alternative fuel vehicles.

Hertz has taken the lead on electric vehicles with ambitious orders for Tesla in Europe and the United States, and estimates that electric cars will soon make up more than 20 percent of its global fleet!

Avis and Enterprise have both expressed their intentions to grow their plans for electric vehicles. And, although they are still in the preliminary phases of their plans, Enterprise has already rolled out a selection of electric vehicles in test markets, while collecting data on how they’re driven and charged by customers.

However, limitations with charging stations and driving ranges are still an issue with electric vehicles, and infrastructural improvements need to be made before widespread adoption takes place.

3. It’s best to book early

Even though last-minute hire cars tend to be cheaper, it may not be a good idea to procrastinate when booking. With volatile supply levels, there’s a risk that last-minute enquiries will result in zero availability.

Car hire agencies reduced fleet sizes in the wake of the pandemic and haven’t fully recovered yet. Some of this is due to component shortages and supply chain disruptions that have reduced global production. During the pandemic, the combination of a chip shortage and record consumer demand even pushed some car hire rates to £100 a day or more.  And automakers are still catching up.

Thankfully, prices have dropped, and manufacturers have recovered from the semiconductor shortages of 2022. However, it’s worth bearing in mind there are still inventory shortages in certain locations and during peak periods.

4. New technology is improving the customer experience

Believe it or not, car hire companies are improving technology by investing in mobile apps and software solutions that streamline the process. These apps allow customers to reserve and pay for a car in just a few clicks, and receive real-time notifications on the status of their hire car.

Some companies are also experimenting with artificial intelligence to predict when their used cars need maintenance, which allows them to quickly identify and repair any mechanical issues. They can even inspect cars with mobile phone cameras! This will increase efficiency for both the business and the customer.

5. Self-driving vehicles are gaining popularity

Too tired to drive after a long flight? Well, you may not need to worry soon as car hire companies have started thinking about autonomous vehicles as a potential avenue of expansion. These cars will be able to drive themselves between owners and renters, parking at their destination without any assistance (exciting stuff!).

Most car hire companies view self-driving vehicles as a way to reduce overhead costs and increase their efficiency, since they don’t need to employ drivers.

Uber, Tesla and others have already planned similar services—and car hire companies will be able to adopt the same ideas sooner rather than later.

Thinking about hiring a car? Egencia makes booking car hire services easy and efficient. It provides travellers with a wide selection of car hire options from major providers, including budget cars and luxury vehicles. It also offers up-to-date pricing information and customisable search filters to help travellers find the best hire option. As well as that, travellers can use Egencia’s mobile app to book, manage and track car hire reservations.

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